PLASTIC FACT!
PLASTIC 
FACT!
ONLY 9% OF ALL THE PLASTIC EVER PRODUCED HAS BEEN RECYCLED
PLASTIC 
FACT!
IF PLASTIC WERE A COUNTRY IT WOULD THE 5TH HIGHEST GHG EMITTER IN THE WORLD

We MADE COKE 
TRUCK OFF!

World's top plastics polluter Coca-Cola sponsored COP this year, saying: “Through the COP27 partnership, the Coca-Cola system aims to support collective action against climate change.”

We say: It's time to end this hypocrisy. Hopefully we can stop not only their ecocidal festive truck tour, but eventually consign this whole sorry addiction to plastic to the wastebin of history.
PLASTIC FACT!
PLASTIC 
FACT!
YOU INGEST ABOUT THE WEIGHT OF A CREDIT CARD IN PLASTIC EVERY WEEK

We FOUGHT... AND WE WON

Owned by Coca-Cola, the world's top plastic polluter, Innocent are exponents of "mate-washing" and "whackaging": both clever ways to cloak their corporate pollution in a friendly guise, designed to win followers on social media. But their last TV ad was a greenwashing step too far for us...
PLASTIC FACT!
PLASTIC 
FACT!
BY 2030 EMMISSIONS FROM PLASTIC PRODUCTION WILL OVERTAKE THOSE FROM COAL

TOXIC TURF

Just when global populations woke up to the fact that pointless plastic packaging was poisoning our planet, a new outlet for totally unecessary plastic started to appear: artificial turf. Hailed by those who hate muddy gardens as an answer, we say the toxic content of plastic versus mud is reason enough for a ban. But there are other reasons why we need to say goodbye to toxic turf...
PLASTIC FACT!